About me

Building a career
worth wanting.

Sara Capra is a principal product manager in proptech and a speaker with over a decade of experience in tech. Her path has taken her through sales, the United Nations Foundation, co-founding a public speaking company, and being a PM in multiple industries.

Along the way, she learned that success is as much about internal alignment as it is about external results. Now, she helps product managers do the same.

Work with me About the book
Portrait of Sara Capra
Sara Capra portrait

Speaker & vocalist

On stage, on the page,
and in the room.

As a speaker, I've presented on a wide range of topics including thought leadership, Scrum, product management, marketing, and literature. I've inspired and educated professionals across industries through practical wisdom and human-centered perspectives.

I'm also a trained vocalist and have performed the National Anthem at sporting and community events throughout Colorado. I bring the same presence, intention, and authenticity to every audience — whether I'm on a stage, in a workshop, or writing for product managers finding their footing.

Kind words

I started working with Sara during a formative period of growth in my career as a product manager. I had just moved from an Associate PM role into a mid-level role and was learning to navigate greater responsibility, advocate for myself, and engage with executives more effectively. Sara was a valuable voice of reason who helped me find balance and be more intentional about how I showed up and communicated, not only for myself but also as a leader within my engineering team. Since then, I've continued to grow into a Senior PM role, and the perspective and practical guidance I gained from working with Sara have continued to shape how I approach my career. I would absolutely recommend her to anyone navigating a period of growth or transition who could benefit from a thoughtful, grounded mentor.

Isabel Hinton

Senior PM, Aura

Sara is an exceptional product coach who truly understands the nuances of product management and career navigation across both startups and large organizations. When we connected through Lenny's Mentorship Program, I had received some difficult feedback regarding the depth of my thinking and communication in product briefs and stakeholder interactions. Sara didn't just offer generic advice; through our calls and emails, she provided highly practical strategies to navigate the situation. She helped me reframe this tough feedback not as a setback, but as a crucial opportunity for growth—reminding me that taking time to investigate before jumping in is a strength, not a weakness.

A specific turning point was our discussion about building my own projects. She helped me realize that with today's tools, I could rapidly build demos to test for product-market fit. This directly inspired me to build a workflow automation demo for the veterinary space to get real-world feedback.

I highly recommend Sara to anyone looking for a mentor who provides both strategic guidance and actionable encouragement. Her coaching made a tangible difference in how I approach product development and my career.

Tony Han

Product Manager, Microsoft

Sara Capra portrait

What I believe

“Stop waiting for permission to lead.”

If you’re planning something, let’s talk.

I keynote at conferences and leadership events, guest speak at universities, run workshops from 10 to 200, and coach a small number of senior product managers.

My talks blend honest career storytelling with practical, immediately usable frameworks — the kind of content that leaves audiences with something to try on Monday morning, not just something to tweet.

Interested in sampling my work? My book Agency: A Practical Guide for Product Managers to Build Confidence, Navigate Change, and Lead with Impact is out December 1st.